Technology from the Crossroads

Views from the intersection of digital marketing and enterprise technology

Hello,

Welcome to my personal blog. I am Alan Chatfield, Marketing Operations Consultant at CRMT Digital.

I write about marketing technology and B2B marketing, with a focus on how marketers can make the most effective use of their martech stack.

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When will Generative AI Deliver?

Customer adoption is slowing, even while tech investments are booming. It's time to ask when Generative AI will become cost-effective for everyone.

Aug 2024 | Digital Transformation

Digital Transformation

Commentary on enterprise technology and its impact on business

When will Generative AI Deliver?

Customer adoption is slowing, even while tech investments are booming. It's time to ask when Generative AI will become cost-effective for everyone.

Aug 2024 | Digital Transformation

The Rise of Passkeys

The death of passwords is nigh. Passkeys are the future of authentication. Do they solve the problem of bad passwords, and will users adopt them?

May 2024 | Digital Transformation

Big Operations and The Automation Myth

Sprawling tech stacks mean that business departments now own more applications than IT. Do business teams have the skills required to manage their apps?

Feb 2024 | Digital Transformation

Next-Gen Automation: How AI will Impact Business

Generative AI has the potential to improve productivity and reshape business. In doing so, it will create many winners and result in a few losers.

Jan 2024 | Digital Transformation

Marketing Operations

Maximise marketing efficiency and unlock the value of marketing ops

How to Identify Good Analytics?

Measuring business performance is about the correct interpretation of data rather than absolute numbers. After all, no dataset is 100% perfect.

Mar 2024 | Marketing Operations

Measurement through Unification

Marketing Operations is about more than just day-to-day process management. Marketing ops can play an important role in setting marketing strategy.

Dec 2023 | Marketing Operations

Why Reporting is Storytelling?

Measuring marketing performance is about more than just numbers on dashboards. Its about providing context, clarity and integrity.

Nov 2023 | Marketing Operations

Eloqua 23C Release Overview

This month's packed Eloqua release may not contain many exciting new features, but it does fix several major frustrations with the platform.

Aug 2023 | Marketing Automation

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