Alan Chatfield: Marketing via Technology

Hello,

Welcome to my personal blog. I am Alan Chatfield, Marketing Operations Strategist at CRMT Digital.

I write about marketing technology and B2B marketing, with a focus on how marketers can make the most effective use of their martech stack.

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Artificial Errors: Why AI Gets It Wrong?

It's OK for AI to get it wrong occasionally. As Artificial Intelligence enters the mainstream, we must accept that the computer isn't always right.

17 Feb 2023 | Digital Transformation

Marketing Operations

Maximise your marketing efficiency and optimise your tech stack

Out of the Bottle: Salesforce Genie

Dreamforce introduces a major upgrade to Salesforce Customer 360. What is Genie, and how important is it to the future of Salesforce?

23 Sep 2022 | Marketing Operations

Beyond Measurement: The Value of Business Intelligence

Is your business struggling to report on marketing performance? Using the right analytics solution is key to getting accurate campaign results.

8 Aug 2022 | Marketing Operations

The Data Story: Reporting for B2B Marketers

There is more to marketing reporting than viewing dashboards. Asking the right questions is just as important as showing the right numbers.

13 Jun 2022 | Marketing Operations

CDP Takes Centre Stage at Adobe Summit

Adobe Summit unveils new integration and measurement capabilities that enable better personalisation and a more data-driven approach to B2B marketing.

21 Mar 2022 | Marketing Operations

Demand Marketing

Learn, optimise and engage using modern marketing techniques

2023 Marketing Predictions

2023 promises to be an uncertain year for B2B marketing. A difficult economy and strong regulatory headwinds requires a more complex marketing mix.

20 Jan 2023 | Demand Creation

Moving Nurture Beyond Email

There is more to nurture than email. Increase engagement by building a cross-channel marketing engine that runs on the schedule of your audience.

5 Sep 2022 | Demand Creation

Planning the Personalised Journey

B2B marketing has changed. The business is demanding more from marketing, just as buyers have become harder to reach. A more coordinated approach is needed.

2 May 2022 | Demand Creation