Marketing Technology

Discover how effective use of technology can boost marketing performance

Eloqua 23C Release Overview

This month's packed Eloqua release may not contain many exciting new features, but it does fix several major frustrations with the platform.

Marketo: The Potential of Engagement Maps

Marketo has a new way to view smart campaign workflows. Engagement Maps have potential, but won't become truly useful until next year.

The X Factor Behind Social Media

Twitter has survived technical woes, the paywalling of key features and dramatic falls in ad revenue. So why is a rebrand the biggest threat of all?

Out of the Bottle: Salesforce Genie

Dreamforce introduces a major upgrade to Salesforce Customer 360. What is Genie, and how important is it to the future of Salesforce?

Marketo Engage August '22 Release Overview

The introduction of Captcha on Marketo forms is the most notable feature in a release full of small tweaks and UI changes.

Pardot Summer '22 Release Overview

Conditional completion actions and better deliverability reporting are the highlights of a useful release for the app formally known as Pardot.

CDP Takes Centre Stage at Adobe Summit

Adobe Summit unveils new integration and measurement capabilities that enable better personalisation and a more data-driven approach to B2B marketing.

How to Select the Right Marketing Technologies

Choosing the right marketing technology is a complex task. Follow this 5 step process to make sure you arrive at the right decision every time.

Demandbase and Engagio: An ABM Tech Stack?

Demandbase and Engagio have both pitched themselves as the end-to-end ABM solution. By coming together they intend to turn their claims into reality.

The Fragmentation of Content Management

The contrasting fortunes of the leading CMS platforms, makes developing a website much more difficult.