Digital Transformation

Commentary on enterprise technology and it's impact on marketers

Artificial Errors: Why AI Gets It Wrong?

It's OK for AI to get it wrong occasionally. As Artificial Intelligence enters the mainstream, we must accept that the computer isn't always right.

Security vs Functionality: Microsoft Office

Microsoft Office is integral to many business processes. However, recent attempts to tighten up some of its security loopholes caused a backlash.

End of the Platform Era?

New legislation on both sides of the Atlantic threatens to upend the business models of big tech. How far-reaching will the consequences be?

The Rise of Microsoft Teams

During the pandemic, Microsoft's communication app evolved from a widely loathed niche to become a corporate standard alongside Zoom. Why?

Is Hybrid Working Really the Future?

It's widely believed that hybrid workplaces are the future. But is this really true, and what does hybrid working look like in practice?

Through the Metaverse

According to Mark Zuckerberg, the metaverse is the next big thing. Just what are the consumer and business needs that metaverse is intended to solve?

Windows 11 and the Compatibility Question

The unexpected announcement of Windows 11 is already facing a backlash from IT Pros. It's not clear whether PCs will be able to run Microsoft's new OS.

After the Emergency: Remote Working

Employees are reluctantly starting to return to the office, but that doesn't mean a return to the old 9 to 5. The new normal is that there is no normal.

HAFNIUM: Downtime versus Security

Experts recommend applying security updates immediately after release. Users of Microsoft Exchange Server have just discovered why this is so important.

After Intel: The Next Computing Revolution?

Is Apple's switch from Intel-based Macs to ARM-based Macs the start of a wider industry transition? Microsoft certainly seem to think so.