Dreamforce introduces a major upgrade to Salesforce Customer 360. What is Genie, and how important is it to the future of Salesforce?
Is your business struggling to report on marketing performance? Using the right analytics solution is key to getting accurate campaign results.
There is more to marketing reporting than viewing dashboards. Asking the right questions is just as important as showing the right numbers.
Adobe Summit unveils new integration and measurement capabilities that enable better personalisation and a more data-driven approach to B2B marketing.
Choosing the right marketing technology is a complex task. Follow this 5 step process to make sure you arrive at the right decision every time.
Data management doesn't have to be complicated. Start improving the quality of your database with these 5 basic data improvement programs.
Building a marketing database is hard. Choosing the best third party data sources for your database is even harder. The right vendor depends on your audience.
In 2005, Sirius Decisions invented the MQL. In 2021, Forrester are trying to kill it. Can marketing ever truly replace the humble lead record?
There are many ways for B2B marketers to build a single customer view. Customer Data Platforms have clear advantages but also have their limitations.
Cookies have driven web tracking for decades. Now Google are replacing them with a privacy sandbox, but is there a downside for consumers and marketers?