Marketing Operations

Maximise marketing efficiency and unlock the value of marketing ops

Nurture: Finding the Audience

Are you adding enough engaged contacts to your nurtures to generate results? Personalisation is key to successful nurture, but only for the right audience.

5 Essential Data Management Capabilities

Data management doesn't have to be complicated. Start improving the quality of your database with these 5 basic data improvement programs.

What Are The Right B2B Data Sources?

Building a marketing database is hard. Choosing the best third party data sources for your database is even harder. The right vendor depends on your audience.

Losing the Lead

In 2005, Sirius Decisions invented the MQL. In 2021, Forrester are trying to kill it. Can marketing ever truly replace the humble lead record?

How to Improve Email Metrics

There’s no right way to getting more opens and more clicks. Instead, many small changes can be combined to deliver the best results.

How to get started with B2B Omnichannel Campaigns

Marketing automation has evolved into a vehicle to run multi-channel campaigns. Are you making the most of your nurture programs?

How to Get Started with B2B Email Personalisation

B2B email personalisation doesn't have to be complicated. Start simple, with these five quick and easy ways to personalise your marketing emails.

The Role of CDPs in B2B Marketing

There are many ways for B2B marketers to build a single customer view. Customer Data Platforms have clear advantages but also have their limitations.

Finding the Balance: Effective B2B Personalisation

When it comes to personalisation, the only real limit is scale and efficiency rather than ambition. All that's needed are a few simple building blocks.

2021: Digital Marketing in the New Normal

A series of operational challenges are preventing digital marketing from reaching its full potential. Marketers will need to focus on these problems in 2021.