Digital Intersections

Views from the intersection of digital marketing and enterprise technology

How to Identify Good Analytics?

Measuring business performance is about the correct interpretation of data rather than absolute numbers. After all, no dataset is 100% perfect.

Big Operations and The Automation Myth

Sprawling tech stacks mean that business departments now own more applications than IT. Do business teams have the skills required to manage their apps?

Next-Gen Automation: How AI will Impact Business

Generative AI has the potential to improve productivity and reshape business. In doing so, it will create many winners and result in a few losers.

Measurement through Unification

Marketing Operations is about more than just day-to-day process management. Marketing ops can play an important role in setting marketing strategy.

Why Reporting is Storytelling?

Measuring marketing performance is about more than just numbers on dashboards. Its about providing context, clarity and integrity.

CoPilot: Generative AI meets Windows

As Microsoft prepare to embed Generative AI into both Office and Windows, just how important is this capability and will people pay for it?

Why Everything is Nothing for Apps

For years, big tech firms have tried to create an everything app. There are good reasons why a US version of WeChat is forever doomed to fail.

Eloqua 23C Release Overview

This month's packed Eloqua release may not contain many exciting new features, but it does fix several major frustrations with the platform.

Marketo: The Potential of Engagement Maps

Marketo has a new way to view smart campaign workflows. Engagement Maps have potential, but won't become truly useful until next year.

The X Factor Behind Social Media

Twitter has survived technical woes, the paywalling of key features and dramatic falls in ad revenue. So why is a rebrand the biggest threat of all?