The death of passwords is nigh. Passkeys are the future of authentication. Do they solve the problem of bad passwords, and will users adopt them?
Measuring business performance is about the correct interpretation of data rather than absolute numbers. After all, no dataset is 100% perfect.
Sprawling tech stacks mean that business departments now own more applications than IT. Do business teams have the skills required to manage their apps?
Generative AI has the potential to improve productivity and reshape business. In doing so, it will create many winners and result in a few losers.
Marketing Operations is about more than just day-to-day process management. Marketing ops can play an important role in setting marketing strategy.
Measuring marketing performance is about more than just numbers on dashboards. Its about providing context, clarity and integrity.
As Microsoft prepare to embed Generative AI into both Office and Windows, just how important is this capability and will people pay for it?
For years, big tech firms have tried to create an everything app. There are good reasons why a US version of WeChat is forever doomed to fail.
This month's packed Eloqua release may not contain many exciting new features, but it does fix several major frustrations with the platform.
Marketo has a new way to view smart campaign workflows. Engagement Maps have potential, but won't become truly useful until next year.
