Marketing Automation

News and tips from an expert in marketing automation

Marketo Engage August '21 Release Overview

All change for Marketo, as Adobe kicks off a major transition for their marketing automation platform.

Eloqua 21C Release Overview

Another quiet Eloqua release introduces an important enhancement to blind form submits, as well as some interesting integrations and security updates.

The Power of Marketing Automation Templates

Coding an email is easy, building a workflow to send that email is hard. Yet, many marketers ignore campaign templates and the reporting benefits they bring.